10 years of achievement for Hyundai Motor Brasil

Inaugurated in 2012 at Piracicaba’s Automotive Park Hyundai Motor Brazil Completes 10 years of existence. On September 20 of that yr, the model’s first automobiles started manufacturing. The native unit has 2,800 staff.

As of 2019, its manufacturing capability has elevated from 180,000 to 210,000 automobiles per yr to cater primarily to the home market, but in addition exports to Latin and South America. Always on the forefront of innovation, the unit is a subsidiary of Hyundai Motor Company established in 1967, which integrates the Hyundai Motor Group, an modern conglomerate succesful of shifting belongings from uncooked metal to completed automobiles.

In this particular anniversary version, Gazzetta de Piracicaba creates a panel on the significance of the Automotive Park for the event of know-how, interacting with representatives of native organizations, reminiscent of Acipi, Simespi, Sindicato dos Metalúrgicos, in addition to Mayor Luciano Almeida. Also for the coaching of certified professionals, who at all times demand an energetic look from the local people and its leaders to reinforce the socio-economic achievements offered by this gigantic and profitable enterprise.

Piracicaba’s concern for social growth can also be manifested within the firm’s human profile, which demonstrates his resourcefulness to articulate and take part in philanthropic actions that contribute to overcoming social boundaries, at each second he’s referred to as upon. Do its work with objectivity, sustainability and effectivity.

The spotlight of this section is an interview with Hyundai Motor Brazil executives, the trail the corporate has adopted since its inception within the metropolis, its growth with its technique on a number of fronts of relationship with totally different sectors of society or relationships. In retaining with innovation developments, prospects even have the likelihood of what’s subsequent. Marcos Oliveira, Ricardo Martin and Joel Anjos, subsequently, reveal the company tradition of the birthday lady, which they affectionately name the ‘Hyundai Family’.

There is a timeline, through which it’s attainable to spotlight some moments that sign adjustments that one thing actually totally different is going on in Piracicaba, within the industrial sector. On October 11, 2011, with the manufacturing unit virtually prepared on the Automotive Park, Hyundai’s consulting workforce introduced the arrival in Piracicaba of the biggest machine put in on its manufacturing line. Equipment: The 2,300-ton press is coming from South Korea, Hyundai Motor’s residence nation. “It will produce the metal components that make up the bodywork of the automotive developed solely for the Brazilian market – nonetheless tentatively referred to as “Project HB” – with commercialization estimated in November 2012. The manufacturing capability of the press is 637 items per hour.

According to the established mould, she will probably be accountable for reworking the metal sheets into greater than 15 totally different objects, together with the roof, hood, doorways and fenders of Hyundai Motor’s future Brazilian automotive.” A workforce of Brazilian operators was educated to work in Korea with the large machine.

“Today’s occasion not solely represents the arrival of essential tools. It additionally highlights the fruits of nice efforts by all concerned, making it attainable to finish the development of the manufacturing unit buildings and, successfully, to start preparations for the manufacturing of vehicles.” , commented Seong-Bae Kim, then president of Hyundai Motor Brasil.

The Brazilian businessman began final month. South Korea had 80 Brazilian staff within the areas of press, welding, meeting, manufacturing management and high quality management for coaching. “The objective is for staff to follow all duties associated to the manufacturing course of of automobiles that will probably be assembled in Piracicaba in late 2012. Employees will probably be educated at Hyundai’s world analysis and growth middle in Namyang, Hwaseong metropolis. Prototypes of new automobiles are being developed. The middle has greater than 8,000 engineers. , one of probably the most superior on the earth with wind tunnel laboratories and crash take a look at cells.”

The subsequent step was to convey Koreans nearer to Brazil, by means of alternate work, which ranged from soccer matches with the XV de Piracicaba to Korean college students coming to do internships in Piracicaba; Creation of a Children’s Soccer Clinic in partnership with Salem to advertise the follow of the game amongst elementary college youngsters within the space.

On the eve of the manufacturing unit opening, bulletins start concerning the model’s design, based mostly on the “Fluid Sculpture philosophy, which will be outlined as “a design impressed by nature and meant to remodel the automotive into a piece of artwork”. The first fashions of each the HB20 and SUV traces had been produced on September 20, 2012. .

The last information of the manufacturing unit’s official opening was launched on November 9, 2012: “The opening ceremony passed off this morning on the manufacturing unit within the presence of high firm officers and Brazilian and Korean officers. Chairman Chung Mong Koo. Hyundai Motor Group Vice President of Brazil Michel Temer, South Korean (*10*) Bon Woo Koo, Development , Industry and Foreign Trade Minister Fernando Pimentel, São Paulo State Governor Geraldo Alcmin, Barjas Negri, Mayor of Piracicaba, and João Manoel, President of the Chamber of Piracicaba. The automaker has invested 700 million {dollars} within the manufacturing unit, the place three fashions developed solely for Brazil are produced. With an estimated annual manufacturing of 150 thousand automobiles, the manufacturing unit covers a complete space of ​​1,390,000m², with a built-up space of ​​69,000m².

With manufacturing beginning, the following step was in 2015, the cornerstone of its first analysis and growth middle within the Southern Hemisphere, “which will probably be constructed within the Brazilian plant in Piracicaba (SP), the place the HB20 is. Produced, a mannequin developed solely for the nation.” The automaker’s fifth R&D lab on the earth – together with South Korea, the United States, Japan and Germany – will goal to allow the event of engines with flex know-how. Expected to begin work within the second half of 2016 and with an funding of R$ 100 million, the middle meets the calls for of Inovar-Auto, the federal authorities’s automotive system that promotes the native manufacturing of supplies and know-how.” This was proof that the corporate was actually dedicated to transferring know-how to the nation. was

In the identical yr, the corporate already produced 500 thousand HB20; And exports began the next yr. Sales elevated and Hyundai Piracicabana strengthened itself. The milestone of a million automobiles was reached in early August 2018, simply 5 years and 10 months after the beginning of operations, setting a brand new report for the Brazilian vehicle business.

Another essential date on this story is the yr through which Hyundai participates within the thirty fourth National Festival and honors Piracicaba for its 250th anniversary, which passed off within the 2017 version of the social occasion. On this event, the primary Hyundai car raffled off was donated and aimed toward elevating funds for social organizations.

Voted Brand of the Year in 2017, in addition to one of the perfect firms to work for, in accordance with consultancy Great Place to Work, Hyundai rose to fourth place on the nationwide gross sales platform in 2020.

Last yr (2021), the multinational took a brand new step, appointing Ken Ramirez as head of the Hyundai Motor enterprise, an govt with 30 years of worldwide expertise within the automotive sector. Ramírez is accountable for Hyundai Motor Brazil and Hyundai Motor Central and South America operations.

In its pursuit of environmental sustainability, Hyundai acquired the Gold Seal within the Brazilian GHG Protocol Program, a software initially developed within the United States in 1998 to quantify greenhouse fuel (GHG) emissions, which has been carried out by the Center since 2008 in Brazil. Sustainability research at Fundação Getúlio Vargas (GVces) in partnership with the Ministry of Environment. To obtain the seal, transparency within the launch of fuel emission knowledge is a criterion. During the IAA Mobility Conference in 2021, the corporate just lately introduced its path in direction of carbon neutrality, a objective that have to be reached by 2045, which is related to the long-awaited inclusion of inexperienced hydrogen and Generation One in society.

A significant leap ahead within the path of metamobility got here this yr with the launch of the primary collaborative non-fungible token (NFT) amongst automakers, highlighting their mobility options within the metaverse. Hyundai Motor is the primary automaker to enter this market with its personal NFT group, together with the official Hyundai NFT web site and social media channels Discord and Twitter. The Hyundai NFT Community will present its customers with a model expertise within the Metaverse by sharing NFTs that describe their mobility options. By offering a devoted channel to the Hyundai NFT group, the corporate constantly manages the asset values ​​of its NFTs.

The on-line platform gives a 24/7 open channel of communication between the corporate and group members with real-time updates on the fairness worth of their NFTs.”

Finally, Hyundai Piracicaba’s tenth anniversary was introduced in May at Festa das Nações 2022, a robust second for the corporate, through which it established its social dedication to the town 5 years in the past.

associated issues

Share it

Leave a Comment

Your email address will not be published.