German handball gamers use the World Cup for the greatest promotion of their identify. Performances encourage thousands and thousands of audiences and can spark a brand new increase.
With a mean of over 5 million folks cheering in entrance of the TV, 30,000 tickets have already been bought for the opening recreation of the 2024 European Championship and the public response has been overwhelmingly optimistic. Germany’s handball gamers returned to the hearts of followers with a refreshing and profitable efficiency in the World Cup.
“The workforce has a really optimistic picture, very personable. It definitely helps us,” DHB CEO Mark Schober instructed the German Press Agency.
Captain Johannes Golla and Co. throughout the World Cup. Available, real, trustworthy, passionate are the most typical attributes. “I feel this very sturdy optimistic consequence is because of the World Cup in Qatar. A significant sporting occasion will be watched once more with out warning,” stated Christoph Bertling of the Institute for Communication and Media Research at the German Sports University of Cologne. interview with the German press – Agency. “As a template in opposition to what occurred earlier than, the easy nature of handball gamers is placing once more.”
Euphoria additionally reaches Katowice
ZDF sports activities director York Polus, who’s “very happy” with the World Cup rankings, agrees. “This is an inspiring workforce, a pleasant group. This workforce can create a handball increase,” stated the 52-year-old. The DHB’s selection “is seen as a welcome various to what has occurred in soccer, the prejudice it has created, large and industrial soccer”.
In Kattowitz, the place the World Cup will likely be held, the present hype is definitely evident. “We get lots of optimistic suggestions from followers and companions,” stated CEO Schober. Sports director Axel Cromer can also be blissful about the elevated consideration. “It is obvious that there’s a lot of euphoria and enthusiasm for the nationwide workforce in Germany. This is essential for the growth of handball,” stated the 46-year-old specialist.
The workforce cannot boast of success for the historical past books but, however: “What we’ve got achieved to this point stays the identical. More exactly, we lived with enthusiasm. Regardless of the consequence, loads occurred. As the rankings present, it is vitally large. We have curiosity. This is additional the basis of growth,” Cromer stated.
The workforce inspires success
Has handball overtaken soccer? Of course not. Communication knowledgeable Bertling famous: “Public curiosity is about second place, not the place of the solar.” Handball gamers are forward after two dangerous Corona years. “We see time and time once more that he excels athletically in large occasions in sports activities like handball or basketball,” Bertling stated. “Because it is a story, and this story is predicated on nationwide success.”
For the German Handball Federation, nationwide coach Alfred Gieselson’s unbeaten workforce’s good efficiency at the World Cup is the jackpot. “Sports success results in extra followers and extra members. We’ve seen that over and over once more over the final 20 years,” Schober stated.
Bob Hanning can attest to this from his personal expertise. Fuchse Berlin, the managing director of the Bundesliga leaders, labored as a vice chairman of the DHB for a few years. “Only soccer can permit a dysfunctional nationwide workforce as a result of the Bundesliga is sufficiently big,” the 54-year-old instructed the German press company.
Hanning: “Heart and Passion”
Hanning hopes that handball can obtain extra in the future “via what we’re going via now and via the adjustments in the TV contract and new alternatives to advertise photos”. Further professionalization is necessary. “I feel that is the solely method we will develop as a sport. A mixture of the Bundesliga and the nationwide workforce might help us,” Hanning stated.
He additionally praises the character of the gamers, who present “coronary heart and enthusiasm”. However, Hanning rejects the comparability to soccer. On the opposite, he identified: “I couldn’t put my hand on the fireplace for each handball participant and say that if Messi’s wage, neither one nor the different would get a elevate.”