Nestlé Purina Petcare Takes Category Management Strategy to Metaverse with Blue Yonder and 3DVR Solutions

ST Lewis and Scottsdale, Arizona and Brisbane, Australia 1/24/2023 –

America’s main pet care firm innovates with vary administration capabilities from Blue Yonder and 3D visualization from 3DVRS

To improve buyer expertise and satisfaction, retailers are trying to present personalised assortment and easy-to-understand product shows of their shops. Hence, Nestlé Purina Petcare, a number one pet merchandise producer, has efficiently applied Blue Yonder’s vary administration resolution built-in with 3DVR Solutions’ 3D digital actuality know-how (3DVRS) to help in its pet care partnership. Retailers have higher gross sales on their retailer cabinets.

Purina is the #1 pet care firm within the US, providing greater than 20 manufacturers throughout the US and feeding 51 million canines and 65 million cats yearly. Purina offers planograms to retail companions who design cabinets to promote merchandise that meet buyer wants. However, with journey restricted throughout the Covid-19 lockdown, his associates wanted an alternate means to work remotely with their companions, which might in any other case be carried out in entrance of a bodily planogram or in-store.

3DVRS’s modern Retail Visualization Suite (RVS) digital actuality (VR) headset resolution, which mixes Blue Yonder planogram information with state-of-the-art digital actuality headsets, delivers a totally interactive community avatar-based merchandising resolution. This built-in resolution offers folks all over the world a typical expertise in Metaverse the place they will plan, current and talk. The built-in resolution is now additionally accessible to different firms trying to clear up related challenges.

Thanks to this built-in resolution, Purina has achieved some essential benefits:

  • It eradicated the necessity to be in a brick-and-mortar retailer to make shelf choices, introduced folks collectively within the Metaverse, diminished the environmental affect of much less journey, and lowered coaching prices.

  • Reduced time to design cabinets utilizing interactive planograms earlier than transferring precise product.

  • Real elements included in shelf planning.

  • Collaborated with retailers to enhance the in-store buyer journey and share finest practices globally.

“The integration of 3DVRS with Blue Yonder provides flexibility, velocity and scale, giving us the power to effectively deploy throughout the enterprise. The evolution from desktop digital actuality to networked avatars was seamless within the RVS VR headset resolution. Now we are able to nearly maintain conferences within the Metaverse, interacting with retailer layouts, merchandise and improvements, permitting us to keep forward of the curve,” mentioned Gene Feldman, Purina Training Manager.

Together, Blue Yonder’s vary administration and 3DVRS’s RVS VR headset options allow Purina’s retail companions to make sooner, extra correct and extra localized area allocation choices to assist their prospects discover the merchandise they want. Ensuring a greater purchasing and service expertise, with better ease. .

“Purina is a superb companion for innovation as they’re all the time searching for the most recent know-how to give their enterprise an edge. The challenges they offered transcended technical limitations. Our integration with Blue Yonder offers us the platform to help nice firms like Purina. It’s nice to deliver new know-how to market that makes an actual distinction. What we have achieved collectively to date is wonderful, however I believe there’s much more to come,” mentioned Nigel Heimer, CEO and founding father of 3DVR Solutions.

“Working with 3DVRS has allowed us to deliver the Blue Yonder Planogram to life within the Metaverse, the place customers can commerce, evaluation, work together and meet as an avatar of the cabinets that meet buyer wants. This is innovative know-how and Purina was one of many first firms to benefit from it. By making a tradition of innovation and thought management all through the group, Purina is creating an awesome office for its retail associates and partnerships,” mentioned Philip Teschemaker, Blue Yonder’s Corporate Vice President of Manufacturing in EMEA.

Additional Resources:

About Nestlé Purina Petcare

Nestlé Purina PetCare creates wealthy lives for pets and the individuals who love them. Founded in 1894, Purina has helped canines and cats reside longer, more healthy lives by offering science-based dietary improvements.

Purina makes a number of the world’s most trusted and in style pet care merchandise, together with Purina Cat Chow, Purina One, Pro Plan, Fancy Feast and Neat Cats. Our greater than 8,700 US associates are happy with our trusted pet meals, deal with and litter manufacturers that feed over 51 million canines and 65 million cats every year. More than 500 Purina scientists, veterinarians and pet care specialists guarantee our dedication to unsurpassed high quality and diet. Purina promotes accountable pet care by our scientific analysis, our merchandise and our help of pet organizations.

Over the previous 5 years, Purina has contributed greater than $150 million to organizations that deliver folks and pets collectively and look after them, and assist our communities and the setting thrive. Purina is a part of Nestlé, a world chief in diet, well being and wellness. For extra data, go to or join the most recent Purina information right here.

About 3DVR Solutions

As Blue Yonder’s world know-how companion for 10 years, 3DVRS leverages Blue Yonder planogram and CAD information storage to create a extremely visible 3D setting, enabling retailers and suppliers to plan, design and reply to quickly altering market circumstances. The distinctive design of 3DVR’s digital actuality options provides automation, velocity and scale with out dependency and inherent prices. 3DVR helps Blue Yonder prospects worldwide, together with prospects on Microsoft Azure.

About the Blue Yonder

Blue Yonder is a world chief in digital provide chain transformation and cross-channel commerce success. Our end-to-end cognitive enterprise platform permits retailers, producers and logistics firms to higher meet buyer demand from planning to supply. With Blue Yonder, you may combine your information, provide chain, and retail operations to unlock new enterprise alternatives, and drive automation, management, and orchestration to allow extra worthwhile and sustainable enterprise choices. blue yander – Fulfill your

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any commerce identify, services or products referred to herein utilizing the identify “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All different firm and product names could also be logos, registered logos or service marks of their respective firms.

The authentic language textual content of this declaration is the official official model. Translations are supplied solely as a comfort and should refer to the unique language textual content, which is the one model of the textual content that’s legally binding.


Blue Yonder Public Relations Contact:

Marina Reineke, Director of Corporate Communications at APR

Tel: +1 480-308-3037,

Source: Business Wire

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