“Shock”: handball challenges energy saving rules – WELT

Sports (DPA)

“Shock”: Handball challenges the energy conservation rule

Illuminated advertising in handball may be difficult in the future.

Illuminated promoting in handball could also be troublesome sooner or later.

Source: Frank Molter/dpa/archive picture

DThe handball Bundesliga is in a frenzy over the federal authorities’s energy-saving decree and fears dire penalties.

Managers concern monetary prices resulting from restricted promoting alternatives. The rule additionally applies to different sports activities. “We have been stunned. The illuminated commercials have been scheduled to be turned off between 10:00 p.m. and 6:00 a.m. However, it’s clear that there was an editorial error in Berlin, as a result of now the rule is that there needs to be no illuminated promoting between 22.00 and 16.00 the following day,” criticized Mark-Henrik Schmedt, managing director of the German handball champion SC Magdeburg. , Super Cup in opposition to THW Kiel on Wednesday night time. The earlier draft of the regulation solely offered for a restrict of 6 am.

The restrictions have an effect on the promotion of afternoon video games beginning earlier than 4pm. The decree states: “The operation of sunshine or gentle-emitting promoting programs is prohibited from 10:00 p.m. to 4:00 p.m. the following day.” There is one exception: “This lighting doesn’t apply whether it is essential to make sure highway security or stop different hazards and can’t be changed by different measures within the brief time period.”

According to the Magdeburg managing director, that is an “editorial error”. Politicians do not appear to need to repair this, which suggests all our service suppliers will probably be bancrupt in a single day. “Football can also be able to draw promoting within the arenas that our financial base presents,” Schmedt added, including that it needs to be off between 10 p.m. and 4 p.m.

HBL managing director Frank Boman can also be nervous as a result of promoting in stadiums and arenas will swap to LED expertise in all main skilled leagues. “This is a narrative in a madhouse. Two-thirds of the handball Bundesliga is financed by sponsorship. Of course, that is not possible,” he mentioned, criticizing the rule in its present model. “I hope the mass has not been learn but. We are working with it and have cooperated with all different main associations. Not solely from sports activities, but additionally from manufacturing,” Bomann mentioned.

Although the regulation solely applies between 10pm and 6am, it may have a huge effect on promoting income, notably for soccer. Many video games within the Champions League, worldwide matches of the DFB choice or Friday video games within the Bundesliga all end after 10 pm. “Handball, soccer, ice hockey, basketball – everyone seems to be affected,” mentioned Schmidt.


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