The date for Audi’s merger with Sauber has been set

( – On September twenty seventh, the German automotive producer Audi will formally announce that it’s going to change into a shareholder of the Swiss group Sauber. What has been considered one of Formula 1’s worst saved secrets and techniques appears to have come to an official conclusion.

Oliver Hoffmann (CTO) and Markus Duesmann (CEO) from Audi.


Sauber, which can compete in Formula 1 as Alfa Romeo till the tip of 2023 because of a sponsorship deal, introduced an “imminent announcement” on its Twitter feed on Thursday morning. specifically for September 27. The tweet included the hashtag #KeepMakingHistory, that means “Let’s preserve making historical past!”

It was instantly clear to business insiders that this would possibly truly simply be an Audi deal announcement, and has now been capable of affirm this by way of additional analysis.

What the important thing figures for Audi’s entry into Sauber will seem like stays a matter of hypothesis for now. Recently, there was speak of shopping for the ultimate 75 p.c of the group’s shares (by 2026), the deal shall be carried out in a number of tranches, which can initially begin at 25 p.c.

Former group proprietor Finn Rausing (Tetra Pac) desires to maintain the remaining 25 p.c, not less than in line with the most recent data from “Radio Paddock”. Nevertheless, in line with well-informed sources, the group shall be referred to as Audi and can seem as a “pure” works group.

A brand new chapter within the historical past of Sauber Motorsport

A brand new chapter begins for the Sauber group. The founding father of the corporate, Peter Sauber, bought the final of his shares in 2016 to the funding firm Longbow Finance, the place the Rausing household additionally appeared as companions for the primary time.

Alfa Romeo has been the title sponsor of the Swiss racing group since 2018 and has been the only real namesake since 2019. However, the cooperation with the Alfa Romeo model will finish on the finish of 2023 – an inevitable consequence of the entry of Audi, as a result of in any other case two competing automotive producers could be concerned in the identical group.

What’s new from Porsche?

While Audi’s entry into Formula 1 from 2026 is already taking concrete varieties, there’s nonetheless no concrete information from sister firm Porsche. According to studies, a partnership with the present group is not going to be thought of after the Red Bull deal was terminated, however different situations shall be thought of.

Nor is it an issue, not less than in line with ‘’, a three way partnership with Michael Andretti, who desires to take part in Formula 1 like Porsche. There is little question that Andretti-Porsche has followers each amongst followers and on the Formula 1 circuit.

Why Wolf vs Andretti however for Andretti-Porsche

For instance, Mercedes group boss Toto Wolff has at all times been towards sending Andretti’s privately run group because the eleventh entrant to the unique Formula 1 membership. However, if Andretti had a world-renowned OEM like Porsche, he would change his thoughts.

“If somebody is new to Formula 1, everybody can contact the FIA,” says Wolff. “Then the FIA ​​and Formula 1 have to know whether or not such a group could be useful for our enterprise or not. It hasn’t occurred but.”

“But now, when the group comes collectively with the OEM, the necessities are fully completely different. I say from my standpoint as a shareholder of the group: If the pie will get greater, I’ve no drawback sharing the pie with extra folks than earlier than.

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What Wolff means: While Andretti’s group is common with followers, the monetary advantages it brings to Formula 1 are manageable. On the opposite hand, a producer like Porsche, for instance, has massive blue-chip sponsors who guide perimeter promoting at racetracks, thereby making the pie greater for everybody.

If the pie is not getting greater, it is comprehensible that current groups have a vested curiosity in not sharing with extra folks. Wolff explains: “Formula 1 thrives as a result of we’ve ten groups with their DNA who’ve invested a number of billions in Formula 1 through the years. That’s what made Formula 1 what it’s at this time.”

Wolff: There’s lots of controversy surrounding the story of his affect

It’s an funding that those that make it wish to shield. Wolff has by no means hidden his place on this challenge. At the identical time, he says that he doesn’t have the authority to make selections: “I can provide my opinion. But I feel Mohammed (bin Sulayem, FIA president) and Stefano (Domenicali, Formula 1 CEO; editor’s observe) are their selections.”

“It does not matter what I say: if Stefano thinks this sponsorship will usher in extra money, he’ll assist it. And if the FIA ​​thinks that the eleventh group shall be good for Formula 1, they may even assist it. The groups don’t have anything to say. All the tales about Toto’s affect in excluding different groups are pure polemics, “stated Wolff.

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