The Rock in Rio catapults itself into the Metaverse with Coca-Cola

26 August 2022 – 3:10 p.m

In partnership with Coca-Cola, one in all its sponsors, Rock in Rio invades the Metaverse with Rock in Verse. Created by company A-Lab, the new pageant venture will happen on an island in Fortnite, a sport by Epic Games. On Thursday night time, the twenty fifth, in addition to collaborating in the numerous challenges proposed by the attraction, followers have been capable of comply with streamer Casimiro reacting on his Twitch channel to the 12 areas created by Rock in Rio in Fortnite.

(Credit: Disclosure)

One of those actions will probably be known as “Running Track”, the place the participant will have the ability to work together with an unique and distinctive tune composed by a pair of DJ Cat Dealers, who will carry out on the New Dance Order stage at Rock in Rock. , on September 4. There’s additionally “RiRstory Trivia,” which is able to take a look at gamers’ information of the pageant’s historical past. To entry the map, you want the following code: 1795-5503-2935. Although inside Fortnite, Rock in Verse is an independently created expertise and isn’t sponsored, endorsed or administered by Epic Games.

Luis Justo, CEO of Rock in Rio, defined that the expertise goals to be a brand new means for folks to attach with the pageant and have enjoyable. “Because we now have extra individuals who wish to come to the occasion than the City of Rock, we’re all the time pondering of activations that may increase the expertise for this viewers, who can thus, relate and have enjoyable. with the occasion. pageant”, he bolstered.

points of interest in the metaverse

Developed by Fortnite neighborhood creator Derfonte, The Rock in Verse map is formed like a guitar. In it, gamers will discover a big portico with rock written in verse, the place they will take footage of their avatars. After passing the “Let’s Rock” portal, you will see that “Orbital Spinning”, a spot to collect with associates and play floating challenges collectively on high of a big world. Another house is “Running Tracks,” a sport in which gamers will run by means of an elaborate beat desk, whereas a DJ duo created particularly for the expertise will play unreleased music by Cat Dealers.

Afterwards, gamers attain the “Top of Pop”, a magical place devoted to the pop music style, the place they’re challenged to climb an enormous pyramid in a parkour circuit, with the avatar leaping and balancing on obstacles. Through numerous challenges. At the high, gamers will discover a big dance ground with a privileged view of the complete map.

associated to

Rock in Rio 2022: Meet the pageant’s sponsors

After that, gamers will comply with the route “to 85”, impressed by the location of Route 85 in Rock City, nevertheless, ahead to the future and invited to consider the desired world, in 2085. in which Rock in Rio will have fun its a centesimal anniversary. Space Dialogue is geared toward Rock in Rio’s “For a Better World,” the place he desires of a extra sustainable future for everybody. Another Rock in Verse activation will probably be “RiRstory Trivia,” which is able to take a look at gamers’ information of the pageant’s historical past in addition to details and trivia about its partnership with Coca-Cola.

There may also be a “Hip Hop Ghetto”, the place players will discover an enormous hoverboard park that may showcase the energy of hip hop tradition by means of excessive stunts and graffiti manufacturing. In the “Surf Coaster” house, gamers will have the ability to journey a curler coaster, which simulates the waves of the seashores of Rio de Janeiro. Instead of a standard curler coaster cart, the avatar will probably be standing on a board, browsing the curler coaster. The Rock in Verse map additionally contains a “spider scape”, a big labyrinthine spider impressed by the heavy metallic look.

associated to

The Town: Marketing Strategies of Rock in Rio de São Paulo

There can be a “digital + actual meet up room”, a spot for artists and influencers to satisfy, which connects the bodily with the digital. Rock in Verse additionally options “Music & Drive”, which explores a peaceable and enjoyable second for avatars. At this location, they are going to have the ability to drive into the sundown whereas listening to musical hits.

Finally, gamers will undergo two areas with Coca-Cola activation. In “Magic Sky Fall”, gamers could have the alternative to leap from a large Coca-Cola tower set in Rock in the Universe and fly simulating a cling glider with a panoramic view throughout the complete map. Additionally, Rock in the Verse will function “Coke Studio”, an enormous dance ground, the place avatars can meet completely different gamers and showcase their finest strikes. The house could have a face-to-face relationship with the displays at the Coca-Cola stand at Sided Do Rock.

Leave a Comment

Your email address will not be published.